{"id":6274,"date":"2026-04-08T06:30:00","date_gmt":"2026-04-08T09:30:00","guid":{"rendered":"https:\/\/ordemdazoeira.com.br\/?p=6274"},"modified":"2026-04-07T22:17:54","modified_gmt":"2026-04-08T01:17:54","slug":"nao-e-pelo-cafe","status":"publish","type":"post","link":"https:\/\/ordemdazoeira.com.br\/index.php\/2026\/04\/08\/nao-e-pelo-cafe\/","title":{"rendered":"N\u00e3o \u00e9 pelo caf\u00e9"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">A rede do produto espec\u00edfico mais conhecido do planeta est\u00e1 balan\u00e7ando pros chineses. A Luckin Coffee aprende BEM R\u00c1PIDO com os erros da concorrente e est\u00e1 chutando sua bunda. Mas temos outro detalhe sobre a Starbucks ir de mal a pior: <a href=\"https:\/\/www.wealthyparrot.com\/starbucks-effect-real-estate\/\">boa parte de seu jogo vem do ramo imobili\u00e1rio<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Food Theory: Is This the DEATH of Starbucks?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Nb0ufXmd_FE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">O pessoal do Caf\u00e9 da Sereia\u00ae adquiria pontos em red zones &#8211; <em>bairro considerados pobres e para negros<\/em> &#8211; a pre\u00e7o de banana e abriam uma loja. Parece que instantaneamente gentrificavam a \u00e1rea e a red zone contornava a regi\u00e3o ao redor, se tornando uma \u00e1rea valorizada &#8220;<em>para brancos<\/em>&#8221; e automagicamente viravam um bom local para se viver.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">S\u00f3 que a partir de 2008 o jogou deu uma mudada, j\u00e1 que a crise da \u00e9poca <a href=\"https:\/\/www.investopedia.com\/articles\/economics\/09\/financial-crisis-review.asp\">ocorreu a partir de investimentos imobili\u00e1rios tamb\u00e9m<\/a>. Hoje existem poucos donos de im\u00f3veis na Muricah&#8217; que basicamente ditam o quanto uma resid\u00eancia vale, independente de ser acess\u00edvel&#8230; tudo pra compensar suas perdas no ramo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oxxo<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/ordemdazoeira.com.br\/wp-content\/uploads\/2026\/04\/image-3.png\" alt=\"\" class=\"wp-image-6275\" srcset=\"https:\/\/ordemdazoeira.com.br\/wp-content\/uploads\/2026\/04\/image-3.png 768w, https:\/\/ordemdazoeira.com.br\/wp-content\/uploads\/2026\/04\/image-3-300x200.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><em>Padaria antiq\u00fc\u00edssima que tinha at\u00e9 uma pizza boa, virou essa merda. E foi a primeira loja deles no pa\u00eds!<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\">\u00c9 uma t\u00e1tica que tentaram com os Oxxo (<em>mexicanos da FEMSA querendo copiar a estrat\u00e9gia<\/em>) e que parece n\u00e3o ter dado muito certo, pois as lojas em \u00e1reas mais baratas, eram assaltadas e acabavam fechando. E o mercado imobili\u00e1rio daqui est\u00e1 \u00f3&#8230;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ent\u00e3o n\u00e3o pensem que o Starbucks \u00e9 apenas um caf\u00e9 fraco caro com 128% de a\u00e7\u00facar, \u00e9 tamb\u00e9m imobili\u00e1ria lobista que agora toma gostoso na tarraqueta.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rede do produto espec\u00edfico mais conhecido do planeta est\u00e1 balan\u00e7ando pros chineses. A Luckin Coffee aprende BEM R\u00c1PIDO com&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[1067],"class_list":["post-6274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odz-cafe","tag-14-meses-de-aluguel","wpcat-977-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u00e3o \u00e9 pelo caf\u00e9 - ODZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ordemdazoeira.com.br\/index.php\/2026\/04\/08\/nao-e-pelo-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e3o \u00e9 pelo caf\u00e9 - ODZ\" \/>\n<meta property=\"og:description\" content=\"A rede do produto espec\u00edfico mais conhecido do planeta est\u00e1 balan\u00e7ando pros chineses. 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